Call for papers

In a significant departure from previous IMP conferences, authors are to submit short discussion papers of NO MORE than EIGHT (8) pages, inclusive of all tables, figures and references. Regrettably, with the increasing use of plagiarism detection software by the major ISI journals we must move in this direction so as not to preclude or prevent the subsequent publication of papers in the peer refereed journals.

Papers are to be submitted electronically NO LATER THAN MARCH 1 2017. All papers will be submitted to a double-blind review process. Reviewers for IMP in ASIA 2017 will judge the manuscripts on the basis of the general quality of the paper, the clarity of presentation within the paper, and the contribution the paper makes to our understanding of business-to-business marketing and networks. Notice of acceptance will be provided by APRIL 15, 2017 with registration required BEFORE MAY 31, 2017. 


Guidelines for papers

Papers MUST conform to the following guidelines:

Paper: A4
Font: Times New Roman 11pt
Margins: 2.5 cm on all sides
Spacing: Single spaced, with one blank line between paragraphs
Title: Bold. No more than 2 lines of text
Abstract: Maximum of 250 words
Total length: EIGHT (8) pages (including title, abstract, main body, figures, tables and references)
Referencing style: Journal of Marketing

Order of Paper for Submission

  1. Title
  2. Please leave at least two lines AFTER the title for the subsequent entry of the authors name(s) and affiliation(s). These are to be added AFTER the double blind review process.
  3. Abstract
  4. Introduction/Background
  5. Main body of the paper including figures and tables 
  6. Reference list

Please leave ensure that your paper as submitted for review does not contain any information that may identify the author(s) or institution(s).

All papers are to be submitted as pdfs.

Submission of papers

Papers for peer review are to be submitted electronically NO LATER THAN MARCH 1 2017.

Papers are to be submitted to

Please ensure that ALL papers submitted conform to the guidelines.

Final copies of accepted papers, after peer review, are to be submitted BEFORE JUNE 30, 2017.


There is an expectation within the IMP community that in submitting a paper to the conference, authors may be asked to review at least two papers in a similiar area of study. Such is absolutely necessary to ensure we have sufficient referees to maintain the integrity of the double blind peer review process









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